My SlideShare account !

Dear Classmates !

Here is my SlideShare account !

http://www.slideshare.net/perrineizabelle/newsfeed

Spend a great day !

See you tonight :)

Kidioui.fr pays back your parking tickets !

               
While I was in search of information about use or misuse of social media, I discovered a discussion in the forum of the French newspaper « Le Figaro » and I think it could be interesting to share it. It is about the French website Kidioui.fr which is paying your parking tickets if you subscribe online.

            Kidioui.fr is an online car sales company, which is offering to pay under certain conditions for the parking tickets of those who register on its social network. In this way, the site, which sells discounted new cars and scooters online hopes to boost its sales with this offer. After three weeks, 150 people have posted their tickets online and around 20 have gotten their money back.

              The idea is simple: anyone who wants to be reimbursed must register on Kidioui’s social network, explain the context in which the fine was imposed, and get as many votes as there are euros to pay. Each of the site’s 2,000 users can vote only once for each candidate, to limit the cost to the company. In order not to encourage crime, the offer only concerns parking tickets.

             To date, the site has reimbursed 500 euros worth of parking tickets and there are still 3,000 euros in fines waiting for votes, but the site states that its budget is unlimited, because the cost of the campaign will be proportional to its impact on public opinion.

             Opportunely launched after an increase in parking ticket prices from 11 to 17 euros, this communication campaign is already bearing fruit. In five days, they recorded over 20,000 visitors to their offer.

                I found this article very interesting because it shows us another way to use social network in order to boost sales. In addition, it is a great way to keep customers in touch and to propose them, through their website and social media to win the reimbursement. 

I did not hear such a website before, and you in your country, do some websites and offer exist ?

Follow me !

To build our brand, we now have to use social media,

because it is the place where everyone can see you. 

I would like to use them in a successful way. 

So I decided first to join two organizations which allow 

me to stay in touch with the global actuality but also the French: 

Le Monde,

which is a French newspaper relating about news

in the whole world, and 

20 Minutes buzz

also for the French news. 

In addition, I think that marketing ourselves goes through having 

a constructive network in the web.

What I mean is that if you stay in touch with all the people you have 

ever worked with; it allows you to share your experience and to 

build your brand. That is why I follow  

Telecom SudParis,

which is my engineering school and  

TF1,

the first TV station in which I did my internship for the past

seven months. 

I finally decided to follow the 

Glee

Twitter, only for the entertainment, because I really 

love this new kind of soap opera.