Wednesday, October 26, 2011

Kidioui.fr pays back your parking tickets !




               
While I was in search of information about use or misuse of social media, I discovered a discussion in the forum of the French newspaper « Le Figaro » and I think it could be interesting to share it. It is about the French website Kidioui.fr which is paying your parking tickets if you subscribe online.
            Kidioui.fr is an online car sales company, which is offering to pay under certain conditions for the parking tickets of those who register on its social network. In this way, the site, which sells discounted new cars and scooters online hopes to boost its sales with this offer. After three weeks, 150 people have posted their tickets online and around 20 have gotten their money back.
              The idea is simple: anyone who wants to be reimbursed must register on Kidioui’s social network, explain the context in which the fine was imposed, and get as many votes as there are euros to pay. Each of the site’s 2,000 users can vote only once for each candidate, to limit the cost to the company. In order not to encourage crime, the offer only concerns parking tickets.
             To date, the site has reimbursed 500 euros worth of parking tickets and there are still 3,000 euros in fines waiting for votes, but the site states that its budget is unlimited, because the cost of the campaign will be proportional to its impact on public opinion.
             Opportunely launched after an increase in parking ticket prices from 11 to 17 euros, this communication campaign is already bearing fruit. In five days, they recorded over 20,000 visitors to their offer.
                I found this article very interesting because it shows us another way to use social network in order to boost sales. In addition, it is a great way to keep customers in touch and to propose them, through their website and social media to win the reimbursement. 
I did not hear such a website before, and you in your country, do some websites and offer exist ?



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4 comments:

  1. Anne Sophie LAURENTOctober 26, 2011 at 11:27 AM

    Hi Perrine !

    This is so interesting and, to be honest, very surprising ! It's a very unusual and smart way to manage your social networks, keep your existing consumers and reach potential ones.

    I think the only issue is to try to prevent abuse of this kind of offer !

    Thank you for this article !

    See you tonight !

    Anne So

    ReplyDelete
  2. Diane TOctober 26, 2011 at 4:33 PM

    Hi Roomie,

    Your article is great as usual, but do you kwon how legal is it?
    It sounds like that kind of website where you can buy some points for your driver's license...

    See you tonight?

    ReplyDelete
  3. Timothee LPOctober 26, 2011 at 5:22 PM

    Hi Perrine,

    I think the article you found was really interesting ! It'll be youseful when I'll drive a car... someday... xD

    ReplyDelete
  4. KathiOctober 26, 2011 at 5:58 PM

    Hey Perrine,

    wow that sounds really cool! I don't think that something like this is existing in Germany - I wish it would :)

    See you later!!

    ReplyDelete

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